Sorry for the lack of posts lately. The holiday season is always a busy one, even for a beach bum. I was recently talking to some fellow bloggers and it amazed me that a lot of them have no idea what Cyber Monday is. Many of them are familiar with Black Friday but not the other.

For those of you who are not familiar with either one, let me tell you. In the U.S. we celebrate Thanksgiving tomorrow. Now most Americans get tomorrow off as a paid holiday. Some of the lucky ones get both Thursday and Friday off (paid)  but many still will take a day off Friday regardless. I don’t know how long this tradition has been around but for as long as I can remember the day after Thanksgiving (always falling on a Friday) has been known as Black Friday.

The reason it’s called Black Friday is because it is a day that retailers consider their busiest - thus they are typically “in the black” as opposed to being in the red to use accounting slang. Basically the retailers see their biggest profits that day. This has resulted in fierce competition between retailers and what amounts to an even bigger tradition for the day which involves offering up huge discounts on items (loss leaders, if you will) to get people to come to your store instead of others.

One more big tradition for Black Friday is to get up extremely early and wait in line for the stores to open. The stores typically open early on Black Friday. Most as early as 6 AM but I have seen ads for some claiming to open at 4 AM. Sheesh! You can expect huge crowds of people and fights over the last of the big sale items before they run out, etc.

Given all that, if you’re like me, you try to stay away from that scene. I like to shop online anyway. Which is where Cyber Monday comes in… In recent years it has become a tradition for online retailers to offer up some big savings and incentives to get people to shop online on the Monday after Thanksgiving. Cyber Monday is November 26. Still plenty of time to get your packages shipped in time for Christmas and a great way to get online shoppers to place mega orders on one huge online shopping day. So where do you come in?

Well, if you’re an affiliate marketer than you are already ready for Cyber Monday. Right?… RIGHT?!!?!??

If not, you’d better get crackin’ and get some of those Cyber Monday deals posted on your websites ASAP!

Happy Thanksgiving everyone and thanks for being a loyal reader!

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